Every social network site has a life cycle. Some last longer than others but there will always be something bigger, better, faster, stronger waiting in the wings. Have a listen to this delightful song as you read my take on it all. My delve into the brave new world of Google+.
Everyone, at some time in their lives goes through a stage when they realise they are set in their ways; stuck in a routine (comfortable). It can happen when you’re in a relationship; you can plan out the week by what you’re having for dinner, or what television programmes you’ll sit and eat it in front of (I know, but we all do it, the table has got the ironing pile on and the laptop is charging). It happens with the places you go too.
When you’re young you go to every bar, cafe and club you can. You have an appetite for new experiences and a hunger to meet new and exciting people. But then something happens and you get comfortable again. You find yourself frequenting the same bars, and the same cafes (clubbing is simply out of the question; too many young people making loud noises).
What if the same thing has happened to your social media life as has to your social life? Well let me tell you, it has! We all quite happily discarded the passé charms of MySpace without a second thought when we realised the ‘in’ crowd were hanging out on Facebook in their droves, and we were quite happy, after a few complimentary words from our most cutting edge of friends, to spend a little of our time in that new place where everyone was twitting or tweeting or something like that. Yes, we all give it a go and learned how to fit in and order what we wanted, but that’s when it started to go a bit stale.
Sure, your networking friends started to dabble with LinkedIn, and you go to show you’re face every now and then, just to make sure you’re not missing out on anything. But we’ve been hanging around the same places for so long we seem to have settled. Have we really though? Are we prepared to accept that this is it for us now? (Why not, I hear you say; we haven’t listened to any new music produced after 2002!) If we open our eyes, and remember our bygone wanderlust we may get a pleasant surprise.
Ok, the new place looks pretty good. It seems to have all the best bits of the regular places with a few really cool new bits, but is it worth the hassle of signing up for something new? Is Google+ really worth all the stress of learning how to get around somewhere new and signing up to be a member of yet another new club? Well, that’s up to you to decide. I for one am prepared to be one of the first to give it a go. Yes I know, it’s full of young people and strange men who know the difference between a cloud and a klout, but that’s what we thought about Twitter back in 2007. I’m prepared to uproot and rebuild my life in a new place, safe in the knowledge that you will all join me in a couple of years (if that!).
Google+ faces an impossible task trying to convince people to leave the people and places they have grown to love (if only through familiarity). They must rely on the early adopters, and the advocates to spread the word. Admittedly so, I left it too long to be able to call myself an early adopter, but I’m doing it now and I implore you all to follow suit.