Twitter is the agency for the realisation of true rhetorical symmetry. It has forged a forum where the equality of ideas is nurtured and promoted, and where all participants are involved in the co-creation of shared meaning.
‘Shared meaning, a vital outcome of public relations, results when each market, audience, or public that has a stake in some matter co-creates meaning through dialogue.’ (Heath 2001)
Rhetorical symmetry is the idealistic notion that each idea contested in public has an equality of strength. It is ethical because it empowers participants to engage. It bypasses the market-like struggle for superiority, where the luxury of having the ability to speak loudest to the largest audience (the traditional media) is subverted, empowering the voices of everyone.
The traditional media, in the days…
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