Rhetorical Symmetry: I tweet, therefore I am.

johnsonpublic

Twitter has helped promote a democracy of ideas Twitter has helped promote the democratisation of ideas

Twitter is the agency for the realisation of true rhetorical symmetry. It has forged a forum where the equality of ideas is nurtured and promoted, and where all participants are involved in the co-creation of shared meaning.

‘Shared meaning, a vital outcome of public relations, results when each market, audience, or public that has a stake in some matter co-creates meaning through dialogue.’ (Heath 2001)

Rhetorical symmetry is the idealistic notion that each idea contested in public has an equality of strength. It is ethical because it empowers participants to engage. It bypasses the market-like struggle for superiority, where the luxury of having the ability to speak loudest to the largest audience (the traditional media) is subverted, empowering the voices of everyone.

The outcome is favoured at the expense of the process.Photography by Matt Fowler The outcome is favoured at the expense of the process.
Photography by Matt Fowler

The traditional media, in the days…

View original post 329 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: