The medium is the message; or, the machines are taking over.

johnsonpublic

As figures for online news consumption soar, and newspaper circulations dwindle, I consider the idea that social media acted as the catalyst to get the masses involved with reading online news.

1960s popular culture Image by Nesster 1960s popular culture
Image by Nesster

In 1964 there was a growing fear in the western world. The atom bomb? L.S.D? JFK? Maybe; but in particular, perhaps echoed in the other suggestions, there was an anxiety about machines taking over and making humans redundant, at least in employment terms, although, a night spent watching 1960’s movies would suggest unemployment was the least of their worries.

The relevance of Marshall McLuhan’s well-worn enigmatic paradox of smart-arsery is arguably (in the sense that I will put the argument to anyone that will listen) more poignant now than it ever was in the days of free-love. The medium is the message, just like Descartes’ ‘I think therefore I am’…

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